Kynra Startup:

• Spearheaded a design transformative initiative with Kynra, a startup focused on an AI-powered training application that accurately assesses exercise performance. Initially targeting the B2B market, the application aimed to encourage physical activity among coworkers through personalized guidance and AI analysis.

Key Research-Driven Insights:

• Valuable Expert Insights: Commenced by tapping into the expertise of the team's personal trainer, gaining a profound understanding of the application's potential value.

• User-Centric Design Foundation: Conducted a comprehensive user research phase, combining in-depth user interviews and tests with three individuals. This research focused on deciphering motivation triggers and educational elements for effective exercise routines.

• Brand Distinction: Executed competitive analysis to visually differentiate Kynra's training app within the fitness industry, ensuring a unique and recognizable brand identity.

Concept Development:

• Clear Exercise Visualization: Prioritized creating an intuitive visualization of exercises to enhance user comprehension and ensure proper execution.

• Gamification and Engagement: Responded to user feedback by integrating gamification elements, enabling users to challenge colleagues and earn points for successful exercise routines.

• Playful Brand Identity: Deviated from the typical serious tone of exercise apps, opting for a more engaging and playful design language to resonate with users.

Solution:

• Immersive Design Approach: Crafted a distinctive Iron-man style visualization of exercise movements, guiding users towards correct execution and motivating them through points-based achievements.

• Social Interaction: Enabled users to challenge coworkers, view scoreboards, and engage in friendly exercise competitions, fostering a sense of camaraderie and motivation.

Results:

• Successful Pilot Testing: Implemented the redesigned app and conducted user tests with three companies, revealing a tangible increase in exercise motivation and app usage.

• Positive Outlook: The startup's excitement was palpable as they observed the positive results, prompting them to progress towards wider application deployment.

Key Takeaways for Recruiters:

• Expertise Utilization: Leveraged personal trainer insights to inform the application's value proposition.

• User-Centric Research: Conducted comprehensive user interviews and tests, shaping the app's motivational and educational aspects.

• Brand Identity: Strategically positioned Kynra's app through competitive mapping, ensuring a unique and recognizable presence.

• Innovative Design: Developed a visually engaging and playful design, enriching the user experience and setting the app apart.

• Tangible Impact: Demonstrated a positive increase in exercise motivation and usage, validating the transformative potential of Kynra's application.