Swedbank:
I Collaborated with Swedbank's payment and account team to redesign pages on the website, enhancing user experience. Worked across multiple teams including developers, designers, and stakeholders, contributing to collaborative and co-created design decisions.
Key Highlights:
Design Scope: Redesigned account and payment pages on Swedbank's website, addressing user needs and improving overall usability.
Cross-Functional Collaboration: Successfully collaborated with diverse teams, fostering effective communication between developers, designers, and stakeholders.
Iterative Design Approach: Employed an iterative design process, incorporating user research, workshops, and user testing to drive design decisions.
Historical Payment Page:
Enhanced Transaction Summary: Transformed the historical payment page into a consolidated transaction summary, streamlining access to transaction details across multiple accounts.
User Research:
Comprehensive Research: Gathered insights through customer feedback analysis, customer support interactions, and workshops involving developers, stakeholders, and product owners.
Insights:
Usability Challenges: Identified issues with transaction search functionality, confusing search fields, and overwhelming display of mixed transaction information.
Concept Development:
Innovative Filtering Approach: Developed a more efficient filtering system in collaboration with developers and UX writers, aiming to simplify user navigation.
Reusable Patterns: Designed reusable transaction information patterns to ensure a cohesive user experience across payment types.
Solution:
Enhanced Design: Created a compact filter design with chip components, standardized transaction details patterns, and introduced a popup module for the print feature.
User Testing:
User-Centric Evaluation: Conducted user testing with a group of eight Swedbank users using Lookback, assessing usability and refining design based on feedback.
Results:
Successful Implementation: Designed solutions were successfully implemented on Swedbank's internet banking platform with close collaboration with developers.
Design System Integration: Developed design patterns and components, later incorporated into the organization's design system, ensuring consistency.
Broader Impact: Shared insights and patterns with other design teams, contributing to a more cohesive user experience across Swedbank's digital ecosystem.
Key Takeaways:
Strong cross-team collaboration and communication skills.
Iterative design process leveraging user research and testing.
Innovative problem-solving, demonstrated through efficient filtering system.
Impactful design implementation, leading to enhanced user experience.
Contribution to design system and organization-wide design improvements.
